A new survey of over 1,000 women from website MyVoucherCodes.co.uk found that one-third of respondents between the ages of 18 to 25 would swap their intelligence levels for bigger breasts, while almost half said they would rather have a larger bust than a higher IQ, reports the Daily Mail.
A quarter of the women surveyed said they would feel "happier" with bigger breasts, while close to 60 per cent of women felt a voluptuous busom would make them more attractive to men. Only 43 per cent felt that men would be more interested in them if they were brainier.
The survey also found that 40 per cent of respondents would rather be slim than smart, with many women equating thinness with having more confidence. Around 40 per cent said they would ditch their IQ levels for the chance of being their dream size.
"Celebrity culture is much more accessible than it ever was before. We are bombarded with images of beautiful women with enhanced features such as full lips and large chests," psychologist Mamta Saha told the Mail.
"It's easy to look at these women and make the connection between the way they look and success – but this can turn into an unhealthy fixation."
Kat Banyard, from women's group UK Feminista, concurred that: "Women face now unprecedented pressures to focus on their body."
"Industries that focus on the way women look are flourishing – and that means that from a very early age, women are taught that the way they look matters more than what they do.
Before we all rush out in pursuit of bustier figures, it's wise to remember the words of U.S. TV judge, Judge Judy, who famously said: "Beauty fades, dumb is forever."
Would you swap a higher IQ for a bigger cup size? Let us know below.
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