A Burger King ad featuring R&B singer Mary J. Blige singing about fried chicken wraps has been pulled after criticism.
The black community blasted the ad for being stereotypical, but Burger King blamed issues with the music licensing as the reason for nixing the commercial.
Black Enterprise columnist Janell Hazelwood wrote that the endorsement did “damage” to Mary J.’s brand and “reminded many of us that stereotypes of dancing, singing, and chicken-loving black people still remain prevalent in the hearts and minds of advertisers.”
Jayson Rodriguez, the executive editor of hip-hop magazine XXL, wondered what the point was if not to mock her own image.
“Just saw the Mary J. Blige/Burger King commercial for the first time. Confused. Where’s the Funny or Die! bumper at the end of the clip?” he tweeted.
The controversy is so silly and protesters didn’t seem to take issue with Salma Hayek or Jay Leno’s ads for the chicken wraps.
Blige was rumored to have made a cool $2 million for the endorsement.
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