Jay-Z’s Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees.
For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., said:
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
Beyonce and Jay-Z jetted off to the tiny Caribbean island of St. Barts over Easter weekend, where they enjoyed some family time with baby Blue Ivy, and also spent time alone lounging on the beach, soaking up some sun.
More showbiz news at allieiswired.com.
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